Datacolor, today announces that it has appointed T+W Marketing as its strategic partner for sales, marketing and distribution in Europe, Middle East and Africa of its award-winning colour measurement devices for the professional home theatre market. Comprising ColorFacts Professional and SpyderTV PRO, the distribution partnership is effective immediately.

T+W Marketing will grow the market extensively and intends to work closely with Datacolor’s current partners for ColorFacts Professional in order to improve market penetration and service. T+W Marketing combines 30 years of industry experience in marketing and sales with leading companies such as Barco, Bang&Olufsen, the Imaging Science Foundation (ISF) and supplies marketing services to premium consumer electronics manufacturers that want to serve the specialist reseller/custom installer channel in the European Community and in Eastern Europe, Middle East and Africa (EMEA). Wim De Vos, founding partner and Sales and Marketing Director at T+W Marketing, said: “Whether you are watching a movie, television show, sporting event or playing a video game, a calibrated display provides a superior viewing experience that is bright,World-leading colour measurement company Datacolor, today announces that it has appointed T+W Marketing as its strategic partner for sales, marketing and distribution in Europe, Middle East and Africa of its award-winning colour measurement devices for the professional home theatre market. Comprising ColorFacts Professional and SpyderTV PRO, the distribution partnership is effective immediately.

T+W Marketing will grow the market extensively and intends to work closely with Datacolor’s current partners for ColorFacts Professional in order to improve market penetration and service. T+W Marketing combines 30 years of industry experience in marketing and sales with leading companies such as Barco, Bang&Olufsen, the Imaging Science Foundation (ISF) and supplies marketing services to premium consumer electronics manufacturers that want to serve the specialist reseller/custom installer channel in the European Community and in Eastern Europe, Middle East and Africa (EMEA). Wim De Vos, founding partner and Sales and Marketing Director at T+W Marketing, said: “Whether you are watching a movie, television show, sporting event or playing a video game, a calibrated display provides a superior viewing experience that is bright,sharp and will result in a happy customer and ultimately in more business. The visual quality of a television or home cinema is affected by the variance in environment of different living rooms, which is where the benefits of custom installation can be seen.” Christoph Gamper, general manager EMEA at Datacolor, said: “We have chosen T+W Marketing as our strategic partner for EMEA because of their extensive experience and knowledge of this fast-moving and specialist market. The cooperation with T+W Marketing will allow us to reach even better the fast growing custom install channel with ColorFacts Professional. In addition to sales of ColorFacts Professional, Datacolor is sure to benefit from this partnership with T+W Marketing in product development and access to new markets through T+W Marketing’s extensive knowledge and experience in the fields of custom install home cinema and large video display markets.”

Using Datacolor calibration products enables users to see favourite shows and movies as the director intended them to be seen – with enhanced visibility, highlight and shadow detail. As well as optimising performance, Datacolor’s calibration products can often prolong the life of a TV.